Davidovich-Rikanati, R., Department of Vegetable Crops, Newe Ya'ar Research Center, Agricultural Research Organization, PO Box 1021, Ramat Yishay, 30095, Israel, Department of Life Sciences, Ben-Gurion University of the Negev, PO Box 653, Beer-Sheva 84105, Israel
Sitrit, Y., Jacob Blaustein Institute for Desert Research, Ben-Gurion University of the Negev, PO Box 653, Beer-Sheva, Israel
Tadmor, Y., Department of Vegetable Crops, Newe Ya'ar Research Center, Agricultural Research Organization, PO Box 1021, Ramat Yishay, 30095, Israel
Iijima, Y., Department of Molecular, Cellular and Developmental Biology, University of Michigan, 830 N. University Avenue, Ann Arbor, MI 48109-1048, United States, Department of Biotechnology Research, Kazusa DNA Research Institute, 2-5-23 Kazusa-Kamatari, Kisarazu, Chiba 292-0818, Japan
Bilenko, N., S. Daniel Abraham International Center for Health and Nutrition, Epidemiology and Health Services Evaluation Department, Ben-Gurion University of the Negev, PO Box 653, Beer-Sheva 84105, Israel
Bar, E., Department of Vegetable Crops, Newe Ya'ar Research Center, Agricultural Research Organization, PO Box 1021, Ramat Yishay, 30095, Israel
Carmona, B., Department of Vegetable Crops, Newe Ya'ar Research Center, Agricultural Research Organization, PO Box 1021, Ramat Yishay, 30095, Israel
Fallik, E., Department of Postharvest Science, Volcani Center, Agricultural Research Organization, Bet Dagan 50250, Israel
Dudai, N., Department of Vegetable Crops, Newe Ya'ar Research Center, Agricultural Research Organization, PO Box 1021, Ramat Yishay, 30095, Israel
Simon, J.E., New Use Agriculture and Natural Plant Products Program, Department of Plant Biology and Plant Pathology, Rutgers University, 59 Dudley Road, New Brunswick, NJ 08901, United States
Pichersky, E., Department of Molecular, Cellular and Developmental Biology, University of Michigan, 830 N. University Avenue, Ann Arbor, MI 48109-1048, United States
Lewinsohn, E., Department of Vegetable Crops, Newe Ya'ar Research Center, Agricultural Research Organization, PO Box 1021, Ramat Yishay, 30095, Israel

We have modified the flavor and aroma of tomatoes by expressing the Ocimum basilicum geraniol synthase gene under the control of the tomato ripening-specific polygalacturonase promoter. A majority of untrained taste panelists preferred the transgenic fruits over controls. Monoterpene accumulation was at the expense of reduced lycopene accumulation. Similar approaches may be applicable for carotenoid-accumulating fruits and flowers of other species. © 2007 Nature Publishing Group.